Monte-Carlo Gastronomie has been the leading gastronomy event in Monaco for over 20 years. For the 20th anniversary of this prestigious event, which brings together the best international producers, the mission was to completely transform the identity of the event.
We decided to play with arabesques that echoed the Belle Epoque architecture of the Monte-Carlo Opera and Casino. This new identity was born in 2015, translating forms all in curves to recall the famous arabesques from the art nouveau. These curves symbolize the gourmet flavors intertwined elegantly. The circle symbolizes the center of the mythical place that has always hosted this event : the Chapiteau de Monte-Carlo, known as the "Chapiteau de Fontvieille", in the Principality of Monaco. It is this same place which is the theater of the International Circus Festival of Monte-Carlo.
As far as the artistic direction of this 20th edition was concerned, it was clear that we first had to target each population represented on the Monegasque territory: English, Italian, French and Russian, in order to make them feel concerned. This campaign used comparison to personify each product and make a connection, not only by rhyming names with products, but also by making a graphic reminder from one image to another : the green bow tie with the green trim, the blue scarf with white spots with the neck of the wine bottle, etc.

Design
Client Category
Year

Graphic
Promocom
Advertising campaign
2015